Initiation Essay Example For Students

Commencement Essay Commencement Essay?An inception story might be said to show its young hero encountering a huge difference in information about the world or himself and this change must point or lead him toward a grown-up world?. In this exposition I will portray and assessing every one of the significant hero in the accompanying short stories. The first is Sammy of the well known short story ?AP?. The subsequent hero is Mama from the tragic ?Everyday Use?. At last Jackie the insane child from ?First Confession? is my last hero. Sammy is a 19-year-old young person who is from an unassuming community close to the sea. He works at a market as a clerk and three youngsters stroll in wearing swimming outfits and nothing else except for their pride. He was unable to recall his name to spare his life, not to mention check ones food supplies effectively. His feelings are on high and he is looking at the women left and right simply like an adolescent would and he gazes not caring how it causes the ladies to f eel. He condemns what the look like and act during the entire time they are shopping; yet he has never met them. Remember the entirety of this is going on in his mind for nobody else can hear. At that point he detects the head supervisor somewhere off to the side and he goes bad since he realizes he will put forth a valiant effort to kick the women out and ruin his good times. The senior supervisor makes a major difficulty out of the circumstance and humiliates them before the entire store. That exact moment he realizes the director wasn't right and does the honest thing and stops. Sammy berates his chief and exits bouncing perhaps the ladies are as yet looking out for him. ?Mom? is around forty or fifty and a mother of two Dee and Maggie. Mom is, ?in actuality, I am an enormous, huge boned ladies with unpleasant, man-working hands?. She cherishes Dee when she was a youngster the most and was viewed as her top choice. She cherishes Maggie as well yet Dee was the brilliant one so with some assistance from the congregation they collected some cash to send her to school. Maggie remained with mother and took in her lifestyle. Dee got back home with a beau and tells mom that her name is no longer Dee. Mother resents this and gets up set thinks she is attempting to overlook her legacy. Dee, as though that isnt enough she begins to request collectibles not on account of the recollections but since they were in style. Mother now was furious however she handles the circumstance very well by not getting brutal. She snatches Maggie kisses her and acknowledges how exceptional she is. Jackies granddad passed on and his grandma needs to live with them now. She is a major old nation ladies drinks like a fish and strolls in exposed feet, he detests her. He has a sister that torments him throughout the day; I dont censure him for getting rough with a spread blade. He thinks the entire world is out to get him. Ryan an old woman they pass on the road sets him up for his first admission. The main thing she discusses is heck, individuals copying furniture with their hands and putting one finger over a fire for five minutes. He goes to his admission not with his mother however with his detestable sister. At the point when he gets into the confession booth both he doesn't have the foggiest idea where to look so he begins to move until somebody answers. The dad answer and is disturbed on the grounds that he moving around. Jackie changes and falls into the walkway and gets humiliated. He winds up admitting all and discovers that this person is the most intriguing individual h e has meet and the experience wasnt as difficult as everybody portrayed it. .u309259a76050fd1b21286e68645f03f8 , .u309259a76050fd1b21286e68645f03f8 .postImageUrl , .u309259a76050fd1b21286e68645f03f8 .focused content territory { min-stature: 80px; position: relative; } .u309259a76050fd1b21286e68645f03f8 , .u309259a76050fd1b21286e68645f03f8:hover , .u309259a76050fd1b21286e68645f03f8:visited , .u309259a76050fd1b21286e68645f03f8:active { border:0!important; } .u309259a76050fd1b21286e68645f03f8 .clearfix:after { content: ; show: table; clear: both; } .u309259a76050fd1b21286e68645f03f8 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; haziness: 1; progress: darkness 250ms; webkit-progress: obscurity 250ms; foundation shading: #95A5A6; } .u309259a76050fd1b21286e68645f03f8:active , .u309259a76050fd1b21286e68645f03f8:hover { murkiness: 1; progress: mistiness 250ms; webkit-change: darkness 250ms; foundation shading: #2C3E50; } .u309259a76050fd1b21286e68645f03f8 .focused content zone { width: 100%; position: relat ive; } .u309259a76050fd1b21286e68645f03f8 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; text-adornment: underline; } .u309259a76050fd1b21286e68645f03f8 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u309259a76050fd1b21286e68645f03f8 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-tallness: 26px; moz-outskirt range: 3px; text-adjust: focus; text-enrichment: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: total; right: 0; top: 0; } .u309259a76050fd1b21286e68645f03f8:hover .ctaButton { foundation shading: #34495E!important; } .u309259a76050fd1 b21286e68645f03f8 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u309259a76050fd1b21286e68645f03f8-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u309259a76050fd1b21286e68645f03f8:after { content: ; show: square; clear: both; } READ: Reflection Statement EssayIn end, every single one of the heroes had some from of change in their life. For Sammy it was the administrator humiliating the ladies, mom it was Dees desirer to overlook her past and Jackies was his first admission. Who controls the past controls what's to come. Who controls the current controls the past. George Orwell

Sales and Marketing Tourism Report Essay Example | Topics and Well Written Essays - 1250 words

Deals and Marketing Tourism Report - Essay Example There are enhancements in the Edwardian style: crystal fixtures, extraordinarily appointed hand-painted woodcarvings and outfitting, rich texture, Persian cutting edge floor coverings, advanced planner furniture and metal †railed quality flights of stairs (Kerin, 2006). There is amazing solace in the 459 rooms. The rooms are separated into 294 pleasurable standard rooms, 17 extravagance suites, 101 fabulous choice rooms, and 47 exemplary single rooms. It won’t go unmentioned that Radisson Edwardian Heathrow has gotten grants as its Henley’s AA Rosette serves the cutting edge British cooking styles with top notch local fixings and Brasserie bistro that offers a progressively casual selection of beverages and food the same. For example, on March 25 †27, 2005 Radisson Edwardian Hotel facilitated a â€Å"Dawn of the Dead† show. Also, on March 21 †24, 2008 a Science Fiction Easter Convention was facilitated in the lodging (Bodenberg, 2002). In the inves tigation of the large scale condition of Edwardian Heathrow inn, its fundamental for the distinguishing proof of components that may in the occasion have an effect on various factors that may influence the company’s request and flexibly levels and the related costs(Bodenberg, 2002). The PESTLE investigation is among the agenda that is a minor structure arranging the ecological impacts as political, monetary, social, mechanical and lawful powers. The investigation looks at the effects of every factor and their transaction on business in actuality to Edwardian Heathrow lodging. Pestle examination is the key apparatus for a top to bottom cognizance of decay and development, the situation of business, potential and tasks headings. This result can be utilized to make the most of chances and structure emergency courses of action for assumed dangers when planning the business and vital plans ( Kotler and Makens, 2006). To begin with, we will take an examination of the world of polit ics. The appointment of the nation in England happen in the specified span and have an additional favorable position to Edwardian Heathrow inn. The law on business specifies on the human asset strategies on laborers compensation and terms of work. For example, laborers at the Edwardian Heathrow inn have their compensation on schedule however they work indefatigably as per the general inclination of the client needs. There is extraordinary security of the shopper by our organization to guarantee that he isn't misused regarding cost and administrations offered to imperative measures. The natural guidelines of the nation are followed to the last like, air and water non-contamination. The organization has guaranteed that there is protected assortment, stockpiling and treatment of its waste (Oeklers, 2007). The business explicit guidelines in the nation identifying with the administration and activities of inns are carefully clung to by Edwardian Heathrow lodging. This is the explanation behind the numerous developments that have beesn made by the organization. The organization conducts refined checks and propelled examinations on its clients for proficiency to battle the battle on fear mongering and fighting. Moreover, there is a continuous check in the premises of the organization for medication and substance misuse. The political pattern in England of the ruler and sovereign has likewise decidedly guaranteed that administrations for them are consistently accessible. Furthermore, the financial circumstance as far as the monetary development pattern is broke down. The tax collection framework in the nation isn't to the impairment of Edwardian Heathro

Turning Point free essay sample

Summer occupations are a soul changing experience for all young people, and my first summer work at first was no special case. Last June I joined the lifeguarding staff at Wild Island Water Park. My intentions were tanning, talking, and messaging forthcoming beaus. Notwithstanding passing my Advanced Lifesaving course, I got preparing in pool science, washroom upkeep, and fundamental discretion regarding our customers. In spite of the fact that we performed bores each day for different crises, no onemyself included-expected ever to really deal with a perilous circumstance. Be that as it may, the day came when I protected a one-year-old from unavoidable demise. My activities in those minutes scared me, thrilled me, however left me here and there with more vulnerability than I had ever had previously. I had safeguarded another person from suffocating, yet wound up swimming in unpreventable inquiries with respect to human needs, human qualities, and my own capacity to astonish myself. A t age fifteen, I realized what was presumably the most significant and compelling exercise of my life-the estimation of life itself. We will compose a custom paper test on Defining moment or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page It was my first day of work as a lifeguard. There was the same old thing about the climate conditions, the water was clear, and the waterpark wasn’t especially swarmed. This is the reason it came as a shock to me when my eyes looked over a baby lying face down on the outside of the water. My first response was stun there was a potentially dead youngster directly before me. Time appeared to stop, sounds got stifled and I’m sure my movements were clumsy as I rushed to the center of the kiddie pool to snatch the child. My psyche and my body appeared to isolate. I knew this, since I don’t recall thinking much by any stretch of the imagination, nonetheless, my body appeared to rush to the pool, snatch the child, take the infant back to dry land, start evaluating its’ condition, and giving the best possible consideration all on its’ own, all in under a moment. Between having individuals swarm around me, and jabbing and pushing the youngster, I figured out how to survey that the kid was cognizant, yet not responsive, as she had stifled on a lot of water. I started to convey chest and back blows, which adequately cleared the water from her aviation route, and she started to inhale once more. Absent a lot of time to consider what had simply occurred, I was cleared away by my chief and asked what appeared to be a million inquiries without a moment's delay. I attempted to answer every one of them as well as could be expected. Subsequent to getting the entirety of the subtleties down, I went to go plunk down for somewhat this was the first occasion when I had a second to consider what had happened. Other than as yet being somewhat more than stunned, I suspected of the picture of the child lying face down in the water, and how in the event that I had held up a second later, it might have been past the point of no return and she would have gone oblivious and potentially kicked the bucket. The possibility that life was delicate to such an extent, that it lays on the pinpoint of a solitary second gradually filled my head, and has stayed there here and there or another from that point forward. For the following year, I started to live more intellectually than truly from an altoge ther different point of view. I never went out without taking a gander at individuals and thinking about whether anybody sees life as far as I can tell through my eyes. The wild things a few people decide to do ordinarily lead me to think not. I don't intend to state that you ought not have a great time, or face challenges, on the grounds that that’s somewhat ludicrous, and I would be a scoundrel in the event that I said you should. Life is intended to be lived to the fullest as I would see it, dangers taken or not. I just mean to point out that on occasion it is proper to think about the estimation of your own life, and if the choice you are going to make merits losing your life over. I was certain that I could always remember this experience. In any case, here and there, I wasn't right. Following a year had passed, I understood that this experience didn’t influence me almost as much as it had previously. I figured, how could something as noteworthy as sparing another human’s life, simply sneak away like that? Be that as it may, I understood, that much like other extraordinary encounters, individuals in the long run recuperate after some time, and put the recollections into the rear of their heads. It is just human instinct. Things leave, individuals change and overlook. In spite of the fact that normally it is generally advantageous, I think individuals need an encounter this way, to give them how valuable life is, and how rapidly it very well may be taken from you so as to live it without limit.

Law Reform Marriage and Divorce - Free Essay Example

Analysis of Section 88(2) and The Welfare Principle Section 88(2)[1] of the Law Reform (Marriage and Divorce) Act 1976 states that à ¢Ã¢â€š ¬Ã‹Å"In deciding whose custody a child should be placed the paramount consideration shall be the welfare of the child and subject to this the court shall have regard to the wishes of the parents of the child; and to the wishes of the child, where he or she is of an age to express and independent opinion.à ¢Ã¢â€š ¬Ã¢â€ž ¢ Section 88(2) gives the jurisdiction to the court on the matter placing the custody according to the situation. Under Section 88 (2) (a) of the Law Reform (Marriage and Divorce) Act 1976 said that custody of a child can be decided with the regards to the wishes of the parents of the child which is also being emphasize in Section 11 of the Guardianships of Infant Act 1961. However in practice, the application of Section 88 (2) (a) is only relevant when other parties are involved in the custody of the child as usually the custodial battle only happens between parents and no one else. This can be seen in the case of Chuah Thye Peng Anor v Kuan Huah Oong[2] where a child at the aged of seven was left orphaned and the caregiver was the maternal grandmother after the death of their parents in a plane crash. The paternal grandparents applied for custody of their grandchild. It was then disclosed that the welfare of the infant can be served together by both parties. However the court gran ted the custody of the child to the paternal grandparents due to religion reasons. The deceased parentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ wishes was for the infant to be brought up with proper guidance in the Buddhism which the paternal grandparents are actually Buddhist. If the custody was given to the maternal grandmother, the wishes of the parents will not be fulfilled as the maternal grandmother was a Methodist (Christian). Section 88(2)(b) of the Law Reform (Marriage and Divorce) Act 1976 indicates that the custody of the child can be decided with the regards to the wishes of the child in condition that the child is of age that is able to express an independent opinion. A child opinion is taken into consideration as it is stated in the UN Convention on the Rights of the Child[3] which can be seen in Article 12. However it is up to the judges to decide based on whether the opinion given by the child is reliable enough to put a weight on the case. The opinion of judges varies accordingly to t he situations. In the case of Manickam v Intherahnee[4], an appeal was made to the Federal Court as the previous court didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t question the opinion given by a 8 year-old child. However, the Federal Court held that the child at the age of 8 years was not capable to express any independent opinion on his preferences due to reasons of that he was in the custody of one parent and his family which favouritism might be an influence towards his judgement. The opinion of the child will only be considered if it is consonant with childà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest. The judge in the case of Chang Ah May V. Francis Teh Thian Sar[5] said that à ¢Ã¢â€š ¬Ã…“à ¢Ã¢â€š ¬Ã‹Å"Now it has been judicially accepted that if a child is old enough to express its own wishes, the court will consider them, not so that it can give effect to those wishes but to be better to judge what is best for the childà ¢Ã¢â€š ¬Ã¢â€ž ¢s welfare. It must also be remembered that if the childà ¢Ã¢â€š ¬Ã¢â€ž ¢ s own wishes are so contrary to its long-term interests, the court may feel justified in disregarding them altogether[6].à ¢Ã¢â€š ¬Ã‚  The Welfare Principle The Law Reform (Marriage and Divorce) Act 1976 and also the Guardianship of Infant Act 1961 usually becomes the dominant law in deciding the proceedings concerning a childà ¢Ã¢â€š ¬Ã¢â€ž ¢s upbringing or the administration of a childà ¢Ã¢â€š ¬Ã¢â€ž ¢s property. The Child Act 2001 dictates the courtà ¢Ã¢â€š ¬Ã¢â€ž ¢s overriding consideration shall lie in the welfare of the child. The court has to make decisions and choices in the favour of the welfare of the child before any other matters to be decided. This mean welfare of the child bring beneficial to help to pursue to the right way for the child. There are many example of child that would be needing for welfare principle such as those has been neglect, forsake or exposure of children as stated under Chapter 3 in Child Act 2001. The victim(s) should be given more ant ecedence in order to make them feel safer around each other. In proceedings involving family law, a child is defined as an individual under the age of 18 and therefore. In a definitive English cases such as J. Anor. V C. Ors, the à ¢Ã¢â€š ¬Ã‹Å"overriding consideration of a children welfare defined as à ¢Ã¢â€š ¬Ã‚ ¦ a process whereby, when all the relevant facts, relationship, claims and wishes of parents, risks, choices and other circumstances are taken into account and weighted, the course to be followed will be that which is most in the interests of the childà ¢Ã¢â€š ¬Ã¢â€ž ¢s welfare[7].à ¢Ã¢â€š ¬Ã¢â€ž ¢ In a decided Malaysian case of Mahabir Prasad v Mahabir Prasad, the judge drafted the factors that must be regarded in order to decide on the question of the welfare of the child as the paramount consideration. Ajaib Singh J (as he then was) said: It is well established that in an application for custody of a child the court will in exercising its discretion reg ard the welfare of the child concerned as the first and paramount consideration. It is equally established that this does not mean that the court will not take other relevant factors into consideration. Indeed in order to decide on the question of the welfare of an infant as of paramount importance it is necessary to take into account such matters as the conduct of the parties, their financial and social status, the sex and age of the child, his wishes as far as they can be ascertained depending on the age of the child, the confidential reports which a social welfare officer may put up and whether in the long run it would be in the greater interest, welfare and happiness of the child to be with one parent rather than with the other. But always it is the welfare of the child which is of paramount importanceà ¢Ã¢â€š ¬Ã¢â€ž ¢[8]. However the meaning of welfare is not properly defined in the Child Act 2001, hence a proper guidance is provided to show the relevant considerations whic h are to take to place by the judge. In the circumstance as mentioned, a court should view in particular to: the discoverable wishes and feelings of the child involved (considering the aspect of his age and understanding) his emotional, physical and educational necessity the possible consequence on him of any changes in his conditions any damage which he has suffered or he is at the possibility of suffering his age, sex, family history or any characteristics of his which might interest the court to consider it relevant to the proceedings the ability of each of his parents or any other party in relation to whom the court conceives the question to be relevant, is of meeting his needs; the range of powers which are conferred to the court under the Act concerning the proceedings. This guidelineà ¢Ã¢â€š ¬Ã¢â€ž ¢s main aim are to achieve uniformity in the method of dealing with the proceedings of the court. [1] Law Reform (Marriage and Divorce) Act 1976 s 88(2) [2] [1978 ] 2 MLJ 217 [3] Convention on the Rights of the Child (United Nations Human Rights ) https://www.ohchr.org/en/professionalinterest/pages/crc.aspx accessed 26 December 2014 [4] [1985] 1 MLJ 56. [5] [1991] 1 CLJ 309. [6] Ibid., pp. 312-313 [7] [1970] AC 668, pp.710-711 [8] [1982] 1 MLJ 189.

Strategy of Sainsburys Essay Online For Free - Free Essay Example

Sample details Pages: 7 Words: 2215 Downloads: 10 Date added: 2017/06/26 Category Marketing Essay Type Case study Did you like this example? Introduction The aim of this report is to provide an in-depth marketing analysis linked with the UK supermarket segment. The core idea here would be to develop an integrated research by highlighting one of the supermarkets and then developing core recommendations to improve the business presence in the market. It is important to highlight that the primary focus of the research is linked with the establishment of a more viable marketing strategy for big 4 supermarkets in the region. Don’t waste time! Our writers will create an original "Strategy of Sainsburys Essay Online For Free" essay for you Create order The report initially starts off with the development of a path to highlight the current supermarket situation in the market. The main focus here is to highlight the current market shares and the overall trends in the industry. This is followed by the choice of a single supermarket out of the big four. An analysis on that particular firm from the current market situation is conducted. This moves into the development of a marketing recommendation for the business. The main idea here is to develop a viable marketing strategy in order to improve the overall market visibility of the firm. UK Supermarket Industry The aim of this section is to highlight the current landscape of the UK supermarket industry. Butler (2015) states that the UK supermarket industry is one of the most competitive areas of the country. There are a total of 4 key supermarkets in the region, namely Tesco, Asda, Sainsburys and Morrsions. The Economist (2015) highlights that together these four supermarkets have over 60% of the total market share and hence are fairly visible in the market. However, over the past 5-10 years a slow yet strategic shift has happened. The UK supermarket industry has seen an influx in discounted supermarkets such as Lidl and Aldi. This has had a direct impact on the consumer buying pattern and hence seen a direct shift on the current big 4 from a market development and share point of view. Butler (2015) states that the development of discounted firms are impacting the overall landscape of the market by in fluxing a shift in market share. Hence, from a big 4 point of view. Sainsburys The focus of this report is based on Sainsbury as an organisation. Sainsbury currently has 16% of the market share and reported a revenue of GBP 23billion in 2014 (Sainsbury Annual Report, 2014). The organisation, since its inception has seen rapid development in its market share growth. However, Butler (2015) states that Sainsburys over the past decade has had a decline in its overall sales, with 2011 being one of the lowest revenue generation months for the business. This is clearly a sign of the firm losing traction in the market and therefore an indication that the organisation needs to revamp is current marketing strategy. Marketing Audit After establishing that as a firm Sainsbury needs to have a more visible approach to market its presence it is important to critically analyse the organisations current marketing strategy. A marketing audit is a comprehensive, logical process which allows a firm to develop an understating of where it lacks and servers as a mean to improve its market position (Ashill et al, 2003). To analyse, four key areas were analysed, segmentation, targeting, positioning and promotional marketing strategy. Segmentation is defined as one of the most important elements linked with market development (Varadarajan, 2010). The core notion of Sainsburys point of view involves both geographical and behavioural segmentation. The organisations uses the UK region as the primary geographical segment, on a behavioural side the firm aims to push itself as a mid-tier brand. The idea here is to capture market share based on the concept of best value for money. Targeting from a marketing point of view defines how an organisation portrays or highlights itself in the market (Pehrsson, 2004). Sainsbury as a firm uses segmentation based on behaviour which further trickle down to the organisations targeting strategy. Positioning defines how an organisation is perceived in the market. The core driving force here is normally how an organisation positions itself from a pricing point of view (Sainsbury Annual Report, 2014). Sainsbury as an organisation aims to target a more quality centric market and hence the pricing strategy of the firm ranges between medium and high end of the market (Banerjee and Dholkia, 2012). The firm uses this positioning strategy to highlight how it creates value for its consumers. Promotion: Promotional strategy is lined with the development of a process that allows an organisation to connect with its audience (Doyle and Stern, 2006). Sainsburys, as it stands uses a traditional marketing approach using television, radio and billboards to promote its products (Sainsbury Annual Report, 2014). Keeping this in context, it is important to indicate the development of a viable marketing strategy for the business. However, core limitations in the organisations current strategy are tied to its positioning strategy as well as how it promotes its products. The overall limitation is a liner positioning strategy that is almost always impacted by discount stores and their ability to under-cut the firms offering (Butler, 2015). This is a clear limitation from Sainsburys end as it allows the discount based organisations to take over the market share of the organisation and hence limits the overall position as well as the growth or the organisation. Furthermore, as highlighted in the audit, Sainsburys as an organisation uses a traditional promotional approach which has limited impact on the market development of the organisation. Research conducted by Bernhardt et al (2012) state that organisations operating at a large or small-scale need to develop a forward facing approach to promot ional activities, which means that the use of social media forms a critically important component of market growth. This aspect which is missing from the organisations current strategy, therefore needs to be revamped and is discussed in the recommendations section. All in all it is clear that while Sainsburys is a well-known firm that operates on a large scale, the overall marketing strategy for the business is limited and hence the organisation being impacted significantly due to these marketing limitations. Marketing Recommendations While the previous section highlights the overall positioning of Sainsburys from a market point of view, it is now important to highlight core recommendations based on the initial audit conducted. In order to develop a viable marketing and business development strategy, it is important to develop a re-vamped marketing mix and then indicate a core promotional strategy based on this marketing mix. Three key areas of revamping segmentation, targeting and positioning is discussed below which lead to the development of a new marketing mix. Segmentation It is recommended that Sainsburys uses its current geographical positions to further enhance its market sustainability. The idea would be to continue to use a geographical segmentation approach with focus on geographical specific deals based on the concentration of buyers. This would allow the organisation to develop a bespoke formula to develop a segmentation strategy that improves business position in the market. Targeting Sainsburys needs to develop targeted tiers linked with its products. The main focus here would be to develop a target market that is not just quality but also value conscious. With a re-vamped product linked and improved positioning the main focus of the organisation needs to be on the development of a wide target audience linked directly to the variety of the products being offered by the firm. Positioning As discussed in the previous section, Sainsburys has positioned itself at the mid-tier of the market. The idea, based on the audit would be to introduce products that are able to compete with the lower end of the market from a pricing point of view. This would allow the organisation to develop a market presence which moves to penetrate the discounted market segment. The new STP strategy allows the firm to develop a more diverse role. This is critical from a development as well as an execution point of view as it would allow the organisation to re-position itself based on the current market demand and hence challenge the overall approach undertaken by the discounted supermarkets segment. Keeping the above in context, the following discussion highlights a re-vamped marketing mix for the firm. Kotler and Keller (2012) state that a viable marketing mix allows an organisation to improve its marketing strategy and therefore increases the level of sustainability for the organisation. Product: An integral part of any firm, product defines an organisation and is therefore linked with the core offering of the brand. Sainsburys being a supermarket offers a wide range of products. However, keeping the new segmentation and positioning strategy in context, the firm needs to develop a new product line of its top sellers. The idea would be to use a cost conscious approach with products that are of a higher quality than the discount stores. This would enable the firm to have a product line which can compete directly with the discount market segment. Price: The current pricing model needs to be improved if the firm wants to compete with the discount stores. The idea here would be the use of a pricing strategy that is diverse and hence spreads from low to the higher end of the market. This would allow the organisation to improve its current market position and hence develop a wider audience spectrum. Place: The current approach of the firm is applicable here which is the use of physical stores as the primary location for the business. It is recommended that this approach is continued however emphasis on temporary pop-up stores which promote and sell the new cost centric product line need to be introduced. This along with an emphasis on online shopping needs to be injected into the business. Promotion: The promotional strategy of the business is discussed in the following section. However, the organisation needs to develop a footprint in non-traditional promotions in order again positive market share for the business. The re-vamped marketing mix would allow the organisation to have a much stronger position in the market and therefore improve the position of the firm from a developmental point of view. An integral part of any marketing strategy is linked with how well a firm promotes itself in the market. Keeping the current strategy of Sainsburys under consideration, the idea here would be to develop a new promotional strategy which would improve the overall visibility of the organisation, key points of this strategy are discussed below: Pull Approach: As it stands the organisation using a push based promotional strategy. Pull promotional approach allows firms to engage their target audience (Hooley et al, 2012). This is something that needs to be adapted by Sainsburys in order to develop a viable footprint in the market. While traditional marketing is effective, Sainsburys needs to move into the non-traditional form of marketing promotions these are further detailed below. Non-traditional Marketing: The idea here would be the use of social media channels such as Facebook and Twitter in order to develop a direct link with the target audience. This would allow the organisation to engage its target audience and enhance the organisations current footprint in the market. Comparative Adverts: Sainsburys needs to provide direct quality centric analysis of its products with the discounted stores. This would help consumers realise the value offering of Sainsbury from a product point of view. Overall, a combination of a new marketing mix long with the use of a viable approach to promotions would improve the firms position in the market. Conclusion The discussion above highlights the importance and relevance of developing a market centric strategy. It is clear from the analysis that the UK supermarket industry is very competitive. Although it is currently dominated by the big 4 of the market, the current approach is not sustainable. The analysis highlighted that Sainsbury as an organisation use a limited marketing approach which has allowed discount stores to gain market traction. Keeping the discussion in context, a new marketing direction was proposed. The idea here would be to widen the pricing spectrum and launch a product line that directly targets the discount store offerings. This along with the use of a promotional strategy that is more effective in the current environment was proposed. References Ashill,N. Frederikson,M. Davies,J. (2003) Strategic marketing planning: a grounded investigation, European Journal of Marketing, Vol. 37(3), pp. 430 460 Banerjee,S. and Dholakia,R. (2012) Location-based mobile advertisements and gender targeting, Journal of Research in Interactive Marketing, Vol. 6 Iss: 3, pp.198 214 Bernhardt,M. Mays,D. and Hall,A (2012) Social marketing at the right place and right time with new media, Journal of Social Marketing, Vol. 2 Iss: 2, pp.130 137 Butler, S. (2015) Aldi overtakes Waitrose to become UKs sixth-largest supermarket chain, Available from: https://www.theguardian.com/business/2015/apr/08/aldi-overtakes-waitrose-to-become-uks-sixth-largest-supermarket-chain Doyle,P. Stern,P. (2006), Marketing Management and Strategy, Harlow: Prentice Hall, Hooley,G. Piercy,N.F. Nicoulaud,B. (2012) Marketing Strategy and Competitive Positioning, Harlow: FT Prentice-Hall Kotler,P. Keller K. L. (2012), Marketing Management,14th Edn London: Prentice Hall The Economist (2015) Learning to be different, Available from: https://www.economist.com/news/britain/21638171-some-glimmers-hope-struggling-supermarkets-learning-be-different Morrisons, Available from: https://www.northdevonjournal.co.uk/Discount-supermarkets-overtaking-Tesco-Asda/story-26501630-detail/story.html Pehrsson, A. (2004) Strategy competence: a successful approach to international market entry, Management Decision, Vol. 42 Iss: 6, pp.758 768 Sainsbury Annual Report (2014), Available from: https://www.j-sainsbury.co.uk/investor-centre/reports/ Varadarajan,R. (2010), Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises, Journal of the Academy of Marketing Science, Vol. 38, pp. 119- 140

Debate Between Pro Life Versus Pro Choice - 1375 Words

The Art of Persuasion The debate between Pro-Life versus Pro Choice is a difficult and unruly topic. Individuals with different backgrounds, opinions, perspectives, and experiences all have particular stances on this sensitive topic. However, any individual can make an excellent and persuasive declaration on their stance with the use of rhetoric. Judith Jarvis Thomson author of, A Defense of Abortion, and Sidney Callahan author of, Abortion and the Sexual Agenda, use rhetoric in a marvelous manner. Rhetoric is a powerful tool, as will be expressed in the pages to follow, because it allows authors and individuals to take a stance in a scholarly fashion. In both pieces authors give viewpoints from both sides of the abortion debate, which†¦show more content†¦Thomson’s action of presenting alternative authors’ work and investigations in her writing not only gives credibility to herself, but to the persuasiveness of her argument. Opposition statements to Thomson’s’ view ar e presented in her writing countless times. By presenting information from the other perspective Thomson is expressing her understanding and awareness of the opposing opinions, which in return, supplements her credibility. A powerful statement from the conflicting side is expressed by Thomson, â€Å"The most familiar argument here is the following. We are told that performing the abortion would be directly killing the child, whereas doing nothing would not be killing the mother, but only letter her die† (Thomson 50). Overall, this proclamation is very compelling and uses emotion to analyze the argument, however, Thomson makes sure that the definition of direct is clearly noted on the page and that there is an example of this definition so the reader is able to truly grasp the definition. Thomson uses this definition to her advantage in explaining that direct killing also means, â€Å"The end of saving someone else’s life† (Thomson, 50). The action of presenting an argument from the contrasting viewpoint and turning it into an argument that supports her stance is an extraordinary and clever technique. This particular argument is powerful because it includes emotion with the discussion of the killing of the child or the mother, therefore, it hasShow MoreRelatedThe Contraception And The World Health Organization1016 Words   |  5 Pagesdevices for both males and females. There are methods like: condoms, vasectomies, tube tying, pills, and more importantly abortion. Since it’s women who have to endure nine months to give birth to child they may or may not want, women should have the choice on whether or not they want to go through with the pregnancy, and they shouldn’t be limited to the contraceptive means. The issue on whether or not abortion is rightful or unconstitutional mainly comes down to one’s morals. 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Mahatma Gandhi-An Inspiring Leader-

Question: How Ahmed is influenced by the leader Gandhi. Ahmed is working as a professor or dean and how Gandhi did change his life. Answer: Introduction Mahatma Gandhi led the Indian independence movement with his nonviolence principles and protests. Gandhi used polite words to encourage people to act non-violently during protests against the British government. Throughout his life, Gandhi demonstrated various qualities of a good leader; many leaders implemented these traits into their own leadership style. Other than movements led by him in South Africa and India, many political leaders have used his principle while leading their own independence movements, such as Nelson Mandela and Martin Luther King Jr. This report will analyze the life, achievements, and legacy of Mahatma Gandhi and evaluate them to understand his leadership style. The report will focus on examine and understanding the characteristics of Mahatma Gandhis leadership style. Further, the report will include an interview with Mr. Mohammad to understand his views on Gandhis leadership style. A reflection of the interview will also be included in the report. Mahatma Gandhis Life, achievements, and Legacy Mohandas Karamchand Gandhi or commonly known as Mahatma Gandhi was an Indian lawyer and leader of Indias independence movement. He was born on 2nd October 1869 in Porbandar which is a small city in Gujarat, India (Radhakrishnan, 2015. During his childhood, he was influenced by the stories of King Harish Chandra, an honest leader, who never lied to his followers. Gandhi admitted in his biography that King Harish Chandra had a significant impact on his life that reflected in his leadership as well. Gandhi wanted to study medicine, but his father forced him to study law instead (Hardiman, 2003). After his marriage and completion of high school, Gandhi went to England in September 1988 for further studies. He completed his studies in 1891 and returned back to India to start independent advocacy in Rajkot, Gujarat (Iyer, 2000). South Africa In the year 1893, a Muslim firm offered Gandhi to represent them in Pretoria, South Africa; Gandhi accepted the offer and went to South Africa (Ackerman DuVall, 2000). There he faced several incidents of racial discrimination, for example, he was thrown out of the first class section of a train due to his colour and asked to remove his turban in public area (Khoshoo, 2002). These incidents made him realized about the racial discrimination in Africa, and he decided to end such social prejudice. Gandhi was a spiritual man throughout his whole life; the circumstances in South Africa changed his point of view towards life, and he decided to help other people rather than continuing his advocacy (Shridharani, 2016). Gandhi decided to buy a farm in Natal and started living a simple life (Saravanamuthu, 2006). Gandhi developed the concept of Satyagraha during this period which is a method of protesting by nonviolence and disobedience (Johnson, 2005). He lived in South Africa for next 20 years and kept working to end social discrimination against Indians and lower class communities. He became more spiritual while living in Africa; he performed his daily chores along with people of low caste communities. He decided to become celibate to bring spiritual purity in his life. During this period, he developed the concept of Satyagraha. His movement against racial discrimination kept him in South Africa for 20 years (Prasad, 2015). Gandhi joined other Indians living in Pretoria, and together they started protesting against social discrimination laws (Parel, 2009). Disobedience and Nonviolence Protests After returning to India, Gandhi called a strike against the Rowlatt Acts of 1919, which allowed police to capture Indians without a jury. The protest was cancelled after the Amritsar Massacre; Gandhi responded by initiating a non-cooperation strike against British school, stores, and courts. He encouraged Indians to wear their own handmade clothes and boycott British products (Dalton, 2012). He also marched across the country to make people join in his nonviolence campaign against British government; the Dandi March was one of his most popular protests, it was against the tax levied by the British government on salt (Gregg, 2013). In 1947, Lord Mountbatten arrived in India to take British government back to England. On 15th August 1947, India celebrated its independence, but Gandhi did not join the celebration because he was upset due to India and Pakistan separation. He started fasting to end killing in Calcutta, and after the promises of both Hindu and Muslim leaders that no more killings will take place, he ended his fast. On January 30, 1948, while Gandhi was attending his prayers, 35 years old Nathuram Godse, editor of an extremist newspaper shot and killed him. Achievements The Satyagraha campaign in South Africa led to the implementation of Indian Relief Act 1914 which provided various rights to Indians living in Africa. The act helped in removal 3 tax levied on the Indians; it validated the customary marriages and recognised them by the law. Also the law also gave Indians right to move freely into the Transvaal. Most of the people in Africa were influenced by the leadership style of Gandhi, and even today most of them follow his principles (Steger, 2000). The first battle of civil disobedience won by Gandhi was in Champaran where British government was forcing farmers to grow indigo crops and sell them to the government at significantly low prices. In 1921, the Congress party which included various Indian nationalist leaders supported the nonviolent disobedience campaign which was a large success because it increased the number of people in independent movement (Chakrabarty, 2006). The Dandi March was a significant success because it popularised Gandhi and his principles across India, and after that, a large number of people started joining nonviolent movements. The protests and marches initiated by Gandhi bring Indians together against the British government. The boycott of British products decreased the revenue of government and also helped to end other discriminatory laws such as tax on salt and Rowlatt Act. The struggles of Gandhi assisted win in independence movement, and to end the British rule on India. Influence of Gandhi Gandhi taught the lessons of nonviolence to his followers and showed them the power of truth and nonviolence. Gandhis principles attracted a large number of people to join his movement to free India from British rule. The principles of Gandhi not only influenced many global leaders, but the same was also reflected in their leadership styles (Nanda, 2017). For example, Nelson Mandela was considered as the Gandhi of South Africa, and he incorporated his principles during his own protests. Mandela called Gandhi his role model and political guru and the first thing he decided after his 27 years of imprisonment was to visit India. At the Gandhi memorial, Mandala stated that Mahatma Gandhi continues to be a significant and integral part of our history (Hasan, 2013). According to Mandala, his character included charismatic firmness which was focused on the pursuit of justice; he developed the method of Satyagraha as a philosophy to struggle against the wrong in society. Mandala was most influenced by the fact that Gandhi never ruled in his life and he used nonviolence methods to accomplish great results. The principles of Gandhi had also influenced the leadership style of Martin Luther King Jr.; he visited India for a month where he learned about the nonviolence struggle of justice lead by Mahatma Gandhi (Rao, 2013). Both African and Indian shared common values since both have faced racial discrimination from white people. King was impressed by the principles of Gandhi and during his civil right speech he used soul force which was influenced by the Satyagraha movement created by Gandhi. The principles of Gandhi had a significant impact over other famous individuals and leaders including Barak Obama, Aung San Suu Kyi, HH Dalai Lama, John Lennon, Albert Einstein, Steve Jobs and Will Durant (Malhotra, 2015). The nonviolence protests ended the British rule in India, and it improved lives of many Indian citizens. Even after his death, Gandhis moral values continued to be alive in peoples minds. His principles have a significant impact on the world and many people implement his theories in their lives (Wolpert Wolpert, 2002). Mahatma Gandhis Leadership Style Leadership is defined as a procedure of influencing or motivating other people to act towards achieving a common objective. In other words, leadership is a relationship between leaders and followers based on influencing and bringing real changes for the achievement of shared purposes. Kirkpatick Locke (1991) provided specific traits that a leader needed to possess in order to become effective and motivate a large number of followers. The main traits of leadership include motivation, drive, self-confidence, honesty and integrity, knowledge of the business and cognitive ability. By implementing these traits in their leadership styles, leaders can establish a clear vision and implement effective plan to pursue their goals. Mahatma Gandhi was not a born leader; he adopted leadership traits because of the incidents and struggles he faced throughout his life (Jamaludin, Rahman, Makhbul Idris, 2011). Gandhi strongly believed in certain values including nonviolence, trust, justice, unity, equality, and honesty. While taking difficult leadership decisions, Gandhi used his values and personality to ensure that his decisions were right and ethical. He demonstrated several distinct leadership styles which include charismatic, transformational, and situational (De Vries, Bakker-Pieper Oostenveld, 2010). The charismatic leadership style emerged during the situations of crisis; the charismatic leaders are driven by their commitment towards a specific cause. In case of Gandhi, he had faced many difficulties throughout his lifetime, more specifically racial discrimination in Africa and Indias independence movement (Bligh Robinson, 2010). While visiting South Africa, Gandhi did not have the intention to protest against the racial discrimination, but the train incident made him realized the torture and unfairness faced by Indians and lower castes in Africa (Chua, 2017). Gandhi acted on his morals and started leading the protests; it showed that he was a situational leader. Situational leadership refers to when manager or leader adjust or change his style to appropriately fit the development level of his followers. A situational leader takes decisions as per the requirement of different situation; his personality and moral values enable him to take ethical actions in conflicting situation s. Indias independence crisis allowed Gandhi to show his leadership style and he helped millions of people (Rao, 2013). The leadership actions of Gandhi were extremely unconventional because he used truth, peaceful actions and nonviolence to lead protests against the British government. As provided by Kirkpatick Locke (1991), Gandhis method of protesting continues to be a good example of effective leadership because it included various traits such as honesty, integrity, self-confidence, and motivation. Like a good leader, Gandhi motivated his followers to implement honesty and integrity into their actions against the British government (Reilly Karounos, 2009). Gandhi was also driven towards his goals; he continuously fasted for twenty-one days in order to protest against the British government. The principles of King Harish Chandra learned by Gandhi in his childhood guided him while leading millions of Indians to freedom (Kaushik, 2017). Another quality of a successful leader includes self-sacrifice in order to achieve greater cause; Gandhi had made many sacrifices for protection of the rights of ot hers including lower caste communities (Lee, Berger, Awad, Brandt, Martinez, Brunicardi, 2008). For example, he stopped wearing western clothes and started wearing handmade Khadi cloths that he made himself. He also fasted for multiple days to protect the right of others. As per Goleman (2000), other than self-sacrifice, a good leader must be self-aware, emotionally intelligent, and socially knowledgeable. Gandhi possessed these qualities, and he demonstrated them throughout his lifetime, for example, he implemented his principles in his own life before asking others to follow them. According to Low (2010), a good leader understands his follower's requirements and assign them work as per their strengths and weaknesses, only a leader with self-awareness is able to effectively measure other people shortcomings and strengths. Hope is the willpower that people require to accomplish their goals; Gandhi was a hopeful person. He had the capacity to accept the reality, and he imagined a path for his followers to a better future. For instance, during his protest against Rowlatt Acts of 1919, Amritsar massacre happened, and he quickly decided to cancel the protest for the safety of people and started another protest of disobedience and boycott (Toor Ofori, 2008). He accepted his failure in the first attempt and learned from his mistakes; after that, he implemented such theories in future plans. While conducting his study on leadership, Collins (2001) researched 1,435 companies and selected 11 corporations from them which had shifted from good to great with the help of level 5 abilities of their leaders. A level 5 leadership style is a key aspect for the succes of an organization; the level 5 leadership style defines the traits of a leader which are necessary to achieve success in business operations. The level 5 leaders must have humility, and they must not be focused on self-interest. These leaders are the first one to accept blame for their own mistakes; Collins (2001) stated that often these leaders are shy, but they take decisions which other consider as risky. These traits were included in Mahatma Gandhis leadership style; he had strong will to work for others welfare. Taylor (2015) provided that Gandhi was shy from the beginning, but he took decisions which other people considered risky, for example he decided to fast till death and walked 240 miles motivate his followers. Whether transforming an organisation or leading independence movement, skills of transformation are necessary for leaders (Pyne, 2015). Kotter (1995) provided eight necessary steps which are necessary to be followed by a leader to effectively transform an organisation. These steps include a sense of urgency, powerful guidance, creating a vision, communication of vision, empowering others to act, planning and achieving small wins, consolidating improvements and initiating new approaches (Moore, 2011). These steps were included in the leadership style of Gandhi when he transformed the Indian independence movement into a national revolution. A transformational leadership require thorough knowledge of the subject; the leader assesses the change required and formulates plans as per such requirements. Gandhi told people regarding basic human rights and how the British government used illegal regulations to violet such rights (Malos, 2012). He created a sense of urgency in Indians that motivated them to join the independence movement. He established a clear vision of free India and communicated it with other Indians, and encouraged them to act on such vision non-violently (Marques, 2013). He planed and achieved small wins to motivate Indians such as boycott of British products. Gandhi was focused on combining Hindu and Muslims in Indian movement against the British government and he initiated new methods to accomplish his goals such as Dandi march, Satyagraha, disobedience and nonviolence protests (Sharma Jain, 2013). Gandhi was a situational leader, and his sacrifices and effective leadership style proved to be the spark which allowed millions of Indians to join the independence movement and ended British rule in India (Shepard, 2012). Interview Transcript Regarding Gandhis Leadership Style Following is an interview with Mr. Mohammad who is a dean in the Al Falah University. Interviewer: Hello sir, Good morning. How are you today? Mr. Mohammad: Good morning to you. I am fine. Thank you. Interviewer: Sir, I am currently making a report on Mahatma Gandhis leadership style, and I want your views on how it has influenced your leadership style. Would you be kind enough to provide your views on this topic based on your experiences? Mr. Mohammad: Yes, please. Mahatma Gandhi was a revolutionary who had a significant contribution in Indian independence movement. The initiative took by him such as disobedience, nonviolence protest, Satyagraha and Dandi march motivated a large number of Indians to join the independence movement and they protested against cruel regulations of the British government. I myself use many of his principles in my daily life to ensure proper management of my university. For example, while working with teachers and other staffs, I always maintain humility and accept my mistakes, it increased their trust in me, and they also respect my decisions. I follow and implement moral values in my life before motivating others to follow them in their lives. I forgive students for their small mistakes and teach them the importance of nonviolence. The university strictly prohibits bullying and discrimination on the campus. Interviewer: Sir what traits of Gandhi do you apply in your leadership style? Mr. Mohammad: Firstly I maintain a high level of honesty and integrity in organizations operations; each member is encouraged to tell the truth because it increases trust between individuals. I am also highly driven and motivated to achieve my objectives, and I encourage my colleagues to do the same. Gandhis peaceful nature had a positive influence on me and I try to implement it in my behavior. I am self-confidence and self-aware, and I do not blame others for my mistakes. I also maintain equality throughout the university and avoid any racial or gender discrimination between students and teachers. Gandhi was a situational leader, and in difficult situations, I try to make decisions based on his principles. Interviewer: Sir, how do you use Gandhis leadership style while teaching others regarding his principles? Mr. Mohammad: Instead of forcing others to follow the principles, I encourage them to research and understand the values given by Gandhi. We have shown documentary of Mahatma Gandhi to each class, along with teachers, and then asked students to write their personal views in a report on principles of Gandhi, which made them aware about Gandhis principles, and many students started to follow them in their lives as well. Interviewer: Sir what are your views on other leaders who were influenced by the principles of Gandhi? Mr. Mohammad: Yes, many popular leaders have implemented principles of Gandhi while leading their own movement and it is a good thing too because it promotes a culture of nonviolence and ethics in organisations. Nelson Mandela and Martin Luther King Jr. are obvious examples, both of these leaders were influenced by the nonviolence movement led by Gandhi, and they had implemented such principles during their own protests. But there are many other leaders as well which had successfully incorporated Mahatma Gandhis principles, for example, Steve Jobs was inspired by Gandhis principles; he decided Think Different as the slogan for Apple which is inspired by the quote of Gandhi - be the change you want in the world. Interviewer: Sir, how do you think modern organizations can implement Gandhis leadership style? Mr. Mohammad: I believe that implementing Gandhis leadership style can benefit corporations as well as society. The popularity of Corporate Social Responsibilities and new regulations regarding corporate disclosures are influence by principles such as honesty and integrity of the companies. These policies ensure that corporation is performing its duties with honesty and integrity, and its strategies are focused on maximising stakeholders value. The disclosures made by the companies provide evidence that corporations have a clear vision, and they are dedicated to work with high level of efficiency. Theses priciples assists in the development of society and sustainable growth of corporations. Interviewer: Sir how do you implement principles of Gandhi in your personal life? Mr. Mohammad: I have implemented various lessons of Gandhi in my life. For example, every morning I meditate and clear my head before going to the office; and I also do fasting regularly. I speak politely while talking to others and did not get frustrated or angry at their behaviour. While taking leadership decision in University, I respect low-level staff and ensure that university policies are fulfilling their interest. I stand for their right during the board of directors meetings and ensure that no discrimination or injustice is happening in the campus. Interviewer: Any final remarks Sir? Mr. Mohammad: Mahatma Gandhi was a revolutionary who led Indian independence movement through nonviolence actions. I believe everyone can implement his principle in their lives and remove social inequalities from the society. Lessons from the Interview Mr. Mohammad respects the principles of Gandhis leadership style and incorporates them in his personal and professional life. While dealing with students and teachers, he uses leadership traits of Gandhi such as honesty, integrity, non-violence, self-awareness, and humility. He maintains a positive environment in his university by restricting bullying and inequality. Mr. Mohammad has become a humble and trustworthy leader because he properly implements principles provided by Gandhi while taking leadership decision. As a leader, Mr. Mohammad also encourages his colleagues and students to learn regarding the principles provided by Gandhi, and he also initiate various programs to promote and teach students regarding the principles of Gandhi. Mr. Mohammads is deeply influenced by nonviolent movements started by Gandhi such as Dandi march, Satyagraha, and disobedience. As a leader, he ensures that university campus remains free from inequalities and bullying so that students can study without any disturbance. Instead, of forcing his views on students and his colleagues as a strict leader, Mr. Mohammad asks them to provide their personal views and opinions regardin specific situations. Just like Gandhi, Mr. Mohammad fast and meditate to clear his head and think clearly to take effective leadership decision and he also take appropriate actions regarding the rights of lower staff. A good leader always ensures that everyone in the organisation is treated equally and proper strategies are implemented by the management to fulfill their demands. Mr. Mohammad assesses the requirements of lower level staff and communicates such demands with the board of directors. Mr. Mohammad non-violently take actions for the rights of lower level staff members and ensure that proper actions are taken by the directors to morally fulfil such demands. According to him, organizations can benefit from the leadership style of Gandhi, and they can accomplish their corporate responsibilities while doing the same. Mr. Mohammad believes that principles provided by Mahatma Gandhi can assist in positive development of individuals, corporations, and society. Conclusion From the above observations, it can be concluded that Mahatma Gandhi was an inspiring leader who led the Indian independence movement with nonviolent principles. Gandhis actions encouraged many other political leaders to start their own movements for independence and to end racial discrimination. Even today his principles have a significant impact on the world. Gandhi had a unique leadership style incorporated many traits such as honesty, integrity, trust, self-awareness, humility, and others. Gandhi had reflected these traits while leading his movements in South Africa and India. Gandhi had implemented traits of multiple leadership styles in his journey, but mostly he was a situational leader. He took decisions as per the requirement of situations, and in conflicting situations he used his moral values and took ethical actions. He was aware of his weaknesses, and he performed actions for others benefits, like a good leader. Modern leaders follow Gandhis principles to ensure they ful fill their and companys moral responsibilities towards the development of stakeholders and society. References Ackerman, P., DuVall, J. (2000).A force more powerful: A century of non-violent conflict. St. Martins Griffin. Bligh, M. C., Robinson, J. L. (2010). Was Gandhi charismatic? Exploring the rhetorical leadership of Mahatma Gandhi.The Leadership Quarterly,21(5), 844-855. Chakrabarty, B. (2006).Social and political thought of Mahatma Gandhi. Routledge. Chua, J. (2017). 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